Making Immunizations Profitable for your Independent Pharmacy
Especially during the COVID-19 response, this is a great time to offer and advertise immunizations through your store. There are no DIR fees on Immunizations. A program can provide another revenue stream that your pharmacy can become known for. Vaccinations can be a win-win service for your pharmacy and the community you serve. Many of our customers are leveraging immunizations to generate revenue. When we asked them what they did to make a vaccination program work in their stores, they shared their recommendations. We are excited to share their Immune to Failure Plan to Make Immunizations Profitable in an Independent Pharmacy.
BE PROACTIVE WITH YOUR IMMUNIZATION ADVERTISING TO BUSINESSES
Offer and Advertise Flu Clinics Beyond Your Store in 5 Easy Steps
CAPITALIZE ON EVERY FLU CLINIC YOUR INDEPENDENT PHARMACY OFFERS
When you connect with large groups outside of your store, you are hitting a larger audience of customers and potential customers in a meaningful way. Any clinic your pharmacy hosts is an opportunity to advertise your other services. Because of this, consider and execute simple table cards, brochures and bag stuffers that communicate the services that set your pharmacy apart. Ask for a specific action from your target audience such as in the example Employee Flu Shot Clinic example above. Maintain a list of businesses that participated in an immunization clinic. Reach out to them annually to schedule their clinic again. In this way, you are adding value to their businesses and yours.
MAKE IMMUNIZATIONS A LEADING MESSAGE ACROSS YOUR ADVERTISING VEHICLES
Consider all your advertising channels. Prior to flu season, adapt your marketing messages to include your immunization offering. Be specific in your ask and offer for shots in-store and on-site. Consider providing a take-away marketing peace that invites customers to experience your other discriminating services. You can even craft a unique offer specific to customers that received a vaccine from your store.
GET HELP SETTING UP YOUR IMMUNIZATION PROGRAM WITH Inventory iQ
With a bit of strategy, immunizations can be a hot and helpful service to add to your store. If you need help to set your immunization protocol, we invite you to reach out to the Inventory iQ team. We are versed in making the most of your store’s resources to grow your services. Get in touch with a representative now.