Immune to Failure

 Making Immunizations Profitable for your Independent Pharmacy 

Especially during the COVID-19 response, this is a great time to offer and advertise immunizations through your store. There are no DIR fees on Immunizations. A program can provide another revenue stream that your pharmacy can become known for.   Vaccinations can be a win-win service for your pharmacy and the community you serve. Many of our customers are leveraging immunizations to generate revenue. When we asked them what they did to make a vaccination program work in their stores, they shared their recommendations.  We are excited to share their Immune to Failure Plan to Make Immunizations Profitable in an Independent Pharmacy.

BE PROACTIVE WITH YOUR IMMUNIZATION ADVERTISING TO BUSINESSES

Offer and Advertise Flu Clinics Beyond Your Store in 5 Easy Steps

Reach out to local businesses and organization directly and through the chamber of commerce.  Provide communication that you are available to come on-site and provide immunizations or immunization vouchers to their employees.   Businesses benefit from keeping employees healthy and they often enjoying being able to offer additional health services as a part of their overall benefit package.   The clinic gives the pharmacy all opportunity to connect with the business and employees to recruit them as new customers.  Consider offering any business that holds an immunization clinic monthly on-site drug delivery to further the relationship and convert their employees into new customers.

CAPITALIZE ON EVERY FLU CLINIC YOUR INDEPENDENT PHARMACY OFFERS

When you connect with large groups outside of your store, you are hitting a larger audience of customers and potential customers in a meaningful way. Any clinic your pharmacy hosts is an opportunity to advertise your other services. Because of this, consider and execute simple table cards, brochures and bag stuffers that communicate the services that set your pharmacy apart. Ask for a specific action from your target audience such as in the example Employee Flu Shot Clinic example above.  Maintain a list of businesses that participated in an immunization clinic. Reach out to them annually to schedule their clinic again. In this way, you are adding value to their businesses and yours. 

MAKE IMMUNIZATIONS A LEADING MESSAGE ACROSS YOUR ADVERTISING VEHICLES 

Consider all your advertising channels. Prior to flu season, adapt your marketing messages to include your immunization offering. Be specific in your ask and offer for shots in-store and on-site. Consider providing a take-away marketing peace that invites customers to experience your other discriminating services. You can even craft a unique offer specific to customers that received a vaccine from your store. 

GET HELP SETTING UP YOUR IMMUNIZATION PROGRAM WITH Inventory iQ

With a bit of strategy, immunizations can be a hot and helpful service to add to your store. If you need help to set your immunization protocol, we invite you to reach out to the Inventory iQ team. We are versed in making the most of your store’s resources to grow your services. Get in touch with a representative now.